Dear Party Leader
I write to call upon your help and to make
a simple proposition which I hope you will
find attractive.
Interski is now in its 25 th year as a
successful ski tour operator (I won't bore
you with statistics or product details – you
probably know all that already). We have
consolidated and refined the operation at
its current level over the last few seasons
and now feel confident to take it to the
next stage. We have a range of new ideas,
currently under wraps (and under
negotiation) to create a platform for
expansion, but how do we spread the
message? Advertising, website, brochures
etc, etc, of course, but there could be an
additional approach which could involve
you, should you be interested.
As a committed Interskier, I am sure that you already act as an ambassador and share
your belief in Interski with colleagues and acquaintances – the steady stream of new
schools and colleges coming to us is not accidental – but if your recommendations went
from casual or incidental, shall we say, to dynamic, who knows what that could produce?
In a nutshell, if your enthusiasm is sufficient to enable you to persuade a new
school/college to book with Interski, we will be delighted to recognise your efforts and
influence by paying you a royalty of £5 per full paying passenger. The arithmetic is
simple: 20 = £100, 40 = £200 and so on. There's no minimum, there's no maximum.
The proposition is not entirely original (and it might not bring forward your retirement
date just yet), but it will enable us to formalise our gratitude to you for helping us to
achieve our goals.
I hope you like the idea. In any event, thank you for reading this letter.
Yours sincerely
Colin McIntosh
Managing Director
14/01/08
The small print
(1) Confirm that the recommendation is yours, in conjunction with the newly-
introduced party leader.
(2) On receipt of balance payments, we will make your award. Cheque?
Credit against your next booking? Interski/ Snowco vouchers?
Payment towards our wide range of training courses? The choice is yours.
(3) Offer is based on groups of minimum 20 full paying passengers
(4) Only prospective, not retrospective